The Impact and Association among Innovation Types and Performance of Telecommunication Companies in Pakistan

Abstract

Significance of innovation management has been presented in several studies by different authors around the globe. When it comes to innovation management related to telecommunication field in Pakistan it is best interpreted by the climbing growth rate of telecom companies in Pakistan. The general objective of this study, carried out in Pakistan, explores the impact of different types of innovation and its association with customers and financial performance of telecommunication companies in Pakistan. Apart from general, some specific objectives were to know the association of product innovation, process innovation, organizational and marketing innovation with financial and customer performance of the firm in telecommunication sector. In total, eight hypotheses are included in the study to draw conclusion. The product process marketing and organizational innovation were taken as independent variable while financial and customer performance were taken as dependent variables. For this quantitative and exploratory study, questionnaire is being used as a research tool. Questionnaires were distributed among the participants of this study (Mobilink, Telenor, Zong, Ufone). Most of the data was collected in the federal capital of Pakistan. SPSS has been used as a tool to analyze data statistically. The study has shown an affirmative relationship between the innovation types and performance parameters. Moreover, among eight hypotheses seven were accepted and one rejected (correlation of organization innovation with financial performance). The findings of this study have important implications on the telecom sector, policy makers, researchers and academic coordinators. These results can work as a filter for strategy developers in order to boost the performance by including more and more relevant items in policies and vision.